Volvo Cars Essay Example for Free

Volvo Cars Essay 1) Why had Volvo lost its way in the years leading up to the takeover? Volvo started to manufacture and export cars to foreign countries since the mid-1950s. The company set up plants in Torslanda, Sweden, in 1964, followed by plants in Belgium and the Netherlands. Before Volvo was sold to Ford Motor Company in 1999, they had a joint-venture partnership with Pininfarina SpA of Italy. (Volvo Car: 2007 company profile edition 2, 2007, pp. 9-11) Volvo is a premium brand; with market shares of 1.5% and 0. 6% in the EU and US respectively (Wang 2011). Volvo faces competition and threat from Premium brands like Mercedes Benz, BMW and Audi, who have increased product offerings. While the competing premium brands increase their product offering, Volvo markets 10 models under Brand categories S, XC, C and V. This gives the competing premium brand an advantage over Volvo, therefore enabling them to grasp a bigger market share then compared to Volvo. The company’s market shares are further threatened by the growing invasion of the Asian car manufacturers. (Volvo Car: 2007 company profile edition 3: SWOT analysis, 2007, pp. 12-13). During the recent years, a rise in cars manufactured by the Asian market has been affecting the automobile industry. Asian car manufacturers have the advantage of producing cars at the cheaper cost compared to cars from the US and EU regions. This enable them to export cars to foreign market at a cheaper rate. Thus, apart from competing premium brands, Volvo faces increasing competition from emerging Asian car manufacturers. One of Volvo’s major competitor, Daimler’s Mercedes-Benz car division have implemented a strategic initiatives to run the cost down and revenues up by reduction in costs of materials, fixed cost, improved efficiencies and overall improvement (Volvo Car: 2007 company profile edition 3: Competitor analysis, 2007, pp. 6-8). In comparison, Volvo’s high cost of premium cars is a result of cars being made in Sweden and then imported. â€Å"This makes the Volvo brand cars expensive when compared to the others, which enjoy strong regional production and distribution operations.† (Volvo Car: 2007 company profile edition 3: SWOT analysis, 2007, pp. 12-13). Volvo is also affected by the increasing prices of steel, and other raw materials which eventually threatens the company’s margin and profitability (Volvo Car Corporation: 2006 company profile edition 2, 2006, pp. 12-13). When compared to Asian car manufacturers, the competition enjoys cheaper labor costs and plant facilities that have been set up in the developing countries. Apart from export costs and increasing prices of raw materials, Volvo also has to take account for their higher labor cost when compared to the Asian Market. Volvo did not show growth in the market share, making it a small player. Volvo’s markets were generally focused on the US and the Swedish markets. However, other EU countries have shown growth. The recent years have also shown growth in the Chinese market. Volvo have less market exposure compared to the other premium brands as well as the Asian brands. â€Å"Volvo has been losing money for a continuous period of 4 years† (Wang, 2011, p. 24). The reduction in sales is the major reason for Volvo’s financial problems. Volvo was hit financial crisis in second quarter of 2006 making a loss in the global operations. After the losses, Volvo decided to cut costs in all areas, this was the reason behind the reduction in employees. â€Å"Tough currency exchange rates and an aged product line have hammered Volvo revenues, forcing a second round of employee cutbacks† (Rechtin, 2006, p. 3). After the financial problems, Ford decided to sell Volvo. Volvo have been affected by the growth of its competitors and their market expansion, eventually leading to its fall. 2) What are the risks for Geely in trying to turn around a premium brand such as Volvo? This acquisition has been the subject of heavy speculation by the media, as it went against the norm of the acquirer being better off than the acquired. The first risk that Geely being a Chinese company and Volvo being a Swedish company will face is that the, differences in work culture and environmental culture would be prominent. The Swedish and the Chinese are very different in terms of work and environmental cultures. The risk of Geely trying to impose Chinese culture upon the Swedish based company might impact the merger negatively. One such internationally criticized union was Daimler’s acquisition of Chrysler. It was reported that, â€Å"this clash was intrinsic to a union between two companies which had such different wage structures, corporate hierarchies and values† (Finkelstein, 2002, p. 4). While Daimler established a hierarchical company with a chain of command, Chrysler was team-oriented. Differences also existed between the products begin offered. While Chrysler had car models which displayed reliability for competitive prices, Daimler-Benz had cars offering quality at any cost. Geely-Volvo also have differing products; Volvo being recognized for its quality, safety and premium brand, Geely, on the other hand, produces lower, cost effective range of cars. Integration of the two companies would be risky as it would be difficult to merge management styles. Using an example from the Daimler-Chrysler union, Chrysler was known for â€Å"its assertiveness and risk-taking cowboy aura, all produced within a cost-controlled atmosphere.† (Finkelstein, 2002, p. 5), while Daimler is known for its German engineering, quality and precision. Similarly, Volvo is known for its’ quality and safety. â€Å"Over the years Volvos design and production have been closely integrated with Fords, so much so that it will take years to unstitch them† (Devolving Volvo, 2010). This poses as a challenge for Geely to be able to manage Volvo from its’ style of management that has been adopted from Ford. â€Å"Acquirers often under-estimate the scale of integration.† (Pearson, 2013). BMW acquired Rover without completely estimating the scale of integration that would be needed. â€Å"BMW acquired Rover in a hurry, and never got to grips with the business before selling it at an estimated loss of Euro 4.1bn.† (Pearson, 2013). Geely might run the risk of not completely understanding the scale of integration that would be required and the type of business model that is adopted by Volvo. Without understanding the type of company Volvo is, Geely might make the same mistake as BMW. In order to overcome this, Geely will need to develop strong leadership skills and the scale of integration between the two companies needs to be effectively evaluated and implemented in order for this merger to bear fruits. Had BMW looked at the operations and business model adopted by Rover, they would have had a better understanding if Rover’s Problems. BMW would have been better equipped to handle Rover’s problems, similarly, if Geely has a better understanding of Volvo’s operations it will be able to direct it towards success. Another such risk is in the investment that Geely would have to make in order to make Volvo profitable again. â€Å"Turning around Volvo Car needs a large amount of input which will definitely burden Geely in the initial investment period.† (Huihui, 2012, p. 41). Volvo would need a considerable amount of investment if it is going to overcome the reasons it failed in the first place. Volvo needs to broaden its product offerings and increase its market exposure if it is going to compete with other premium brands. Geely and Volvo differ hugely in terms of Cost structure. Geely, being the owner of Volvo, will need to invest heavily in Volvo cars to maintain its quality, premium brand name and its cost structure. Geely on the other hand, will be able to make cars with lesser cost and sell it at a more affordable price. Geely needs to be able to understand the difference in the cost models. Geely will have to overcome differences, invest heavily and be a strong leader in order to make this a profitable take over. 3) In your view, was the purchase of Volvo a brilliant strategic decision, or a mistake? Explain. Based on my view the purchase of Volvo was a good strategic decision made my Geely. Geely has a lot to gain from this take over. One advantage is its access to Volvo’s technologies and expert knowledge on the international automobile industry. Geely will have access to Volvo’s expertise on medium-sized vehicles, the indoor air quality and especially safety. Volvo owns advanced skills on a large range of technology, and is renowned for its safety features. Geely can use this technology to its competitive advantage to improve the quality of its product in the domestic market and international market. Geely has been facing difficulties as it could not meet the safety and emissions standards in those areas. (Wang, 2011). Apart from access to Volvo’s intellectual property rights, Geely will have also gained access into Volvo’s global marketing network and supplier base. Geely is very ambitious and keen to enter the American and European markets. It can now use Volvo’s network and supply chain to access the international market. The use of the same supply chain will also help Geely minimize its cost, and be more efficient. Volvo is a renowned premium brand, however as discussed above, it lacks market exposure and a diversified product offering base. With proper leadership and management, Volvo can boost its profit and market growth. If Geely is able to provide a good leadership and guidance, it would be able to enjoy the profits that Volvo, as a premium brand, would offer. Volvo, already being an established brand, would only require good marketing, expansion and cost reduction strategy. Geely can reapthe fruits of a globally established brand with much ease. Geely has made acquisitions that can also benefit Volvo. â€Å"The first acquisition happened in 2009 when Geely paid AUS$58 million for purchasing Drivetrain Systems International (DSI), an Australian transmission company.† (Wang, 2011, p. 19). This acquisition of DSI, could be used to help both Geely and Volvo benefit from advanced in-house transmissions that can be produced cost effectively and gain a competitive edge on their competitors. Volvo can gain advantage from Geely offering a more Ccost effective production line. Volvo now has the capability to set up manufacturing plants in China, which will inevitably help them in cost reduction. Volvo can use Geely’s supply chains in China, which will encourage growth in the Chinese market. Geely is said to â€Å"repurposing a nearly completed Geely plant in south-western China to make Volvo cars—part of a turnaround strategy† (Shirouzu, 2010). By using China to manufacture cars, it can be cost effective on it supply chain, as well as cost effective labour. However, on the other hand, this strategic decision might backfire. As discussed above, Geely is taking a big risk by taking over a Volvo. A premium brand like Volvo would require large investments towards their manufacturing to ensure quality, as well as towards market expansion and diversification in product offering. Geely will also have to take into account the investment it would have to put towards research and development. The challenges Geely will have to overcome to make this an effective decision is â€Å"Geelys lack of global stature, as well as its past reputation for making low-end vehicles, could be a drag on Volvos reputation† (Shirouzu, 2010). While Volvo is considered as a premium brand, acquisition by a small Chinese company might tarnish the Volvo brand name. One of the more successful alliance is of the French Renault and the Japanese Nissan. The two companies faced similar problems likes culture differences, language barrier and financial situation. However, the objective adopted by this alliance is â€Å"to establish a powerful automotive group and develop synergies while conserving the corporate culture and identity of each brand† (Wang, 2011, p. 41). Taking an example from this, Geely and Volvo would need to develop a successful strategy if it has to overcome their differences. I believe, the strategic decision can be an effective one, provided Geely demonstrate good leadership qualities as well as develop an effective strategy in order to ensure profitability from both, Geely and Volvo.

Emergency Management LA Riots Essay -- essays research papers fc

Table of Contents Page 3- Introduction Page 3 - Los Angeles Erupts Page 5- Figure #1- City of Los Angeles- Extent of damage Page 6- The Powder Keg and the Spark Page 7- LA- Rich vs. Poor, Black vs. White Page 7- Crack Cocaine and Gangs Page 8- Figure #2- Gang Territories 1996 Page 9- The LAPD- Protectors of Occupying Force? Page 10- Rodney King and Latasha Harlins Page 11- Long Term Planning Page 11- Prevention/Mitigation Page 11- Preparedness Page 12- Response Page 12- Recovery Page 14- Bibliography Introduction The aim of this assignment will be to provide an overview of the civil unrest which took place in the city of Los Angeles, California, USA from April 29 to May 2, 1992. In examining this incident I will endeavor to explain how and why it happened, who and what was affected and what the long term planning implications are for an event such as this. In order to do this I will present an overview of the four days of violence that gripped Los Angeles and investigate some of the root causes of the uprising. Finally, I will present my theories of how better or different prevention, preparedness, response and recovery could have minimized the effects of the incident. Los Angeles Erupts In the late afternoon of April 29, 1992 sparks of anger and alienation erupted in Los Angeles, California, USA. For 4 days violent civil unrest raged in this Metropolis of 9,000,000 (U.S. census population estimate for Los Angeles County, California State demographic Research Unit, California Department of Finance), causing the deaths of 54 people, injuring over 2,400 (University of Southern California, â€Å"The Los Angeles Riots 1992†, http://www.usc.edu/ isd/archives/ la/la_riot.html) and causing property damage of approximately $1,000,000,000 USD (Falkenrath & Rosegrant, 2000). Over these four days, more than 7,000 people were arrested on looting, assault, arson and weapons related charges (Salak, 1993, pg. 33). Starting at the intersection of Florence and Nomandie, in the predominantly black and hispanic inhabited area of LA known as South Central, a small group of 25-40 teens took to the streets and began a rowdy protest, striking cars with baseball bats and shouting anti police slogans. The Los Angeles Police Department responded with 6 officers and during the course of attempting to arrest 2 gang members,... ...nedy School of Government, Harvard University. Gimbarzevsky, B., 1995, Canadian Homicide Trends 1961-1994, https://teapot. usask.ca/cdn.firearms/gimbarzevsky/homicide.html Mancock, I., Tristan, C. & Lunn, J., 2004, Introduction to Emergency Management, CD ROM, Charles Sturt University, Australia. McMahon, R., 2001, Civil Disorder Resolution, Command Strategies and Tactical Responses, University of Minnesota, St Paul, MN. O’Connor, A, 2000, CRASH Set Up Latinos to be Deported, The Los Angeles Times Newspaper Owens, T., 1994, Lying Eyes; The Truth Behind the Corruption and Brutality of the LAPD and the Beating of Rodney King, Thunders Mouth Press, New York, NY. Salak, J., 1993, The Los Angeles Riots, America’s Cities in Crisis, The Millbrook Press, Brookfield, CT. Staff writer, 1992, The Toll, Los Angeles Times Newspaper Vernon, R., 1993, L.A. Justice; Lessons From The Firestorm, Focus on the Family Publishing, Colorado Springs, CO. Wenger, Lt. Col. W., 1994, The 1992 Los Angeles Riots, A Battalion Commanders Perspective, Infantry Magazine, US Army , Fort Benning GA. Wilkinson, T, 1991, Korean Grocer Who Killed Black Teen Gets Probation, The Los Angeles Times Newspaper

Coffee Speech Essay

General Purpose: Informal Specific Purpose: is on the topic of caffeine†¦ its beneficial effects AND its negative effects. Statement: also to inform coffee users about coffee. Introduction IOpen with impact: before you go to Starbucks store buy take and take a sip of your favorite coffee†¦ AWouldn’t you want to know a better about what you benefit and don’t out of your coffee? B I drink a lot of coffee, so I was wondering how that might affect my health CThis inspired me to do some research on the subject II Thesis: This knowledge better informs the user on what they are investing their money in. Connect: What you whant to know about caffeine is, A. Why do most humans use it. BWhat products have it CWhat are the advantages and disadvantages Preview: How many of you here consider yourself caffeine addicts? How much coffee do you drink in a day? One cup? Two cups? More? How about caffeinated sodas? Body I. Main point: Caffeine is pervasive in our society these days and every few months we hear about how a study has shown that it is bad for us or good for us. What are we to believe? A. Benefits B. Disadvantages C. Safe levels of caffeine consumption D. Effects on the body II. Main point: Today, I’d like to give you some of the facts about caffeine and its effects on your body. I may not cause you to change your coffee consumption, but at least you’ll be better informed about what you are putting into your body. III. (Transitional sentence: I’m going to talk about the beneficial effects of caffeine, the negative effects and discuss what are considered to be ‘safe’ levels of caffeine consumption Main point: Let’s start with the good news. Caffeine, which comes from the leaves, seeds and fruits of about 63 different plants, is well known as a stimulant. That’s why people drink it, right? A. Caffeine does help you wake up and feel more alert and it has been shown to increase attention spans. 1. This is a beneficial effect for people who are driving long distances and for people who are doing tedious work. 2. Calling this a health benefit may be stretching it, though staying awake while you are driving a car definitely contributes to your well-being! 3. Caffeine also contains antioxidants, which have been shown to have cancer prevention qualities 4. When consumed in small quantities – for example, when you have one cup of coffee or one soda – caffeine can increase your heart rate, cause you to urinate more (which can cause dehydration) and prompt your digestive system to produce more acid. B. When larger amounts of caffeine (over 600 mg per day) are ingested over long periods of time, they can cause sleep problems, depression and digestion issues, and headaches when not used. 1. Transition: According to a Medline article on the National Institutes of Health website, having caffeine in your diet is not of any benefit to your health, but by the same token moderate consumption is not considered harmful. 2. They say that having up to 3 eight ounce cups of coffee a day – or 250 mg of caffeine – is considered (quote) â€Å"average or moderate†. 10 cups of coffee a day is considered excessive. Also, remember that the amount of caffeine per cup can vary greatly depending on the type of beans that are used and the strength of the brew. Conclusion Summarize: As you can see, caffeine can have both positive and negative effects on our health and well-being. Nevertheless, the bottom line is that if you drink your coffee or sodas in moderation, you don’t have to worry too much. Close with impact: So, the next time you are wondering whether or not you should have that second cup of coffee to perk you up, relax. At least now you know what it will – and won’t – do for you! References before you go to Starbucks or any other coffee selling store or brands, buy and take and take a sip of your favorite coffee, Wouldn’t you want to know better about what you benefit and don’t out of your coffee? I drink a lot of coffee, so I was wondering how that might affect my health, this inspired me to do some research on the subject This knowledge better informs the user on what they are investing their money in, Why do most humans use it, what products have it, what are the advantages and disadvantages. How many of you here consider yourself caffeine addicts? How much coffee do you drink in a day? One cup? Two cups? More? How about caffeinated sodas? : Caffeine is pervasive in our society these days and every few months we hear about how a study has shown that it is bad for us or good for us. What are we to believe? But Today, I’d like to give you some of the facts about caffeine and its effects on your body. I may not cause you to change your coffee consumption, but at least you’ll be better informed about what you are putting into your body, I’m going to talk about the beneficial effects of caffeine, the negative effects and discuss what are considered to be ‘safe’ levels of caffeine consumption. Let’s start with the good news. Caffeine, which comes from the leaves, seeds and fruits of about 63 different plants, Caffeine does help you wake up and feel more alert and it has been shown to increase attention spans. It’s well known as a stimulant. That’s why people drink it, right? This is a beneficial effect for people who are driving long distances and for people who are doing tedious work, calling this a health benefit may be stretching it, though staying awake while you are driving a car definitely contributes to your well-being! Caffeine also contains antioxidants, which have been shown to have cancer prevention qualities, When consumed in small quantities – for example, when you have one cup of coffee or one soda – caffeine can increase your heart rate, cause you to urinate more which can cause dehydration but it can prompt your digestive system to produce more acid. When larger amounts of caffeine over 600 mg per day are ingested over long periods of time, they can cause sleep problems, depression and digestion issues, and headaches when it’s not used. According to a Medline article on the National Institutes of Health website, having caffeine in your diet is not of any benefit to your health, but by the same token moderate consumption is not considered harmful. They say that having up to 3 eight ounce cups of coffee a day or 250 mg of caffeine is considered â€Å"average or moderate† now 10 cups of coffee a day is considered excessive. Also, remember that the amount of caffeine per cup can vary greatly depending on the type of beans that are used and the strength of the brew. As you can see, caffeine can have both positive and negative effects on our health and well-being. Nevertheless, the bottom line is that if you drink your coffee or sodas in moderation, you don’t have to worry too much. So, the next time you are wondering whether or not you should have that second cup of coffee to perk you up, relax. At least now you know what it will – and won’t – do for you!

From Silence to Voice, a Book Report Essay - 1671 Words

From Silence to Voice, a Book Report Michael Hager, RN, NREMT-P Nevada State College NU 408 Transitions in Professional Nursing Linda Jacobson, MSN, RN, PHN, COI Abstract Bernice Buresh and Suzanne Gordon have written a sentinel work for nursing that addresses the misrepresentation or absence of nursing in the media and the public consciousness. This book is more than a call to arms for nurse activism. From Silence to Voice is an instructional aid for shaping dialogue to disseminate an effective message. With the current state of healthcare, nursing needs this manual more than ever to shape the direction of nursing policy and perception. Keywords: nursing, media, healthcare policy, public opinion, communication in†¦show more content†¦As mentioned, relevancy and catchy headlines are a reporters priorities. The Las Vegas Sun has made a habit of attacking healthcare in Las Vegas, Nevada with little attention to the professional challenges of nurses. The ongoing â€Å"expose† entitled, â€Å"Do No Harm: Hospital Care in Las Vegas† often portrays nurses as non-caring and negligent tools of doctors. One article speaks to the reasons why nurses quit nursing in Nevada but this is never correlated to the horror stories attributed to nursing care in subsequent articles. There is no nursing â€Å"voice† in this long running expose. This is probably as much the fault of as an unwilling and overworked staff nurse population as it is a disinterested media. My letter to this editor would be an appeal: Dear Mr Editor, I would like to give you some insight as to the daily operation of a major Emergency Department in this city. Not unlike many other â€Å"ER’s† the nursing staff is tasked with the triage or assessment of patients in order to sort by priority. The nurse is then tasked with maintaining flow of the department and ensuring the timely care and physician evaluation of patients. This requires clinical nursing judgement and expertise which is tested constantly. To explain this plainly, nurses are faced with a meat grinder which cannot stop. There may be twenty patients in the lobby with ambulances lining up. The room nurses are trying toShow MoreRelatedChinua Achebe s Things Fall Apart And Joseph Conrad s Heart Of Darkness932 Words   |  4 Pagesand Joseph Conrad’s Heart of Darkness. Achebe gives a personal account of African life, culture, and customs in his book. He grew up in Nigeria, solidifying the reality that his take on their culture is the most natural, the o ne that will hit home. Also, since Achebe grew up surrounded by the culture so it is something intimately familiar to him. 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